
Kiss-cut vs. Die-cut Stickers
Share
The Difference Between Kiss-Cut Stickers and Die-Cut Stickers
When it comes to custom stickers, two of the most popular formats are kiss-cut stickers and die-cut stickers. While they may seem similar at first glance, they serve different purposes and have unique characteristics that make them ideal for various uses. Let’s break down the differences to help you decide which type best suits your needs.
1. What Are Kiss-Cut Stickers?

Kiss-cut stickers are cut through the sticker's top layer (the vinyl) while leaving the paper backing intact which usually is a rectangle or circle, but can be any desired shape. This results in a sticker that is easy to peel off and can include a border of extra material around the design.
Key Features of Kiss-Cut Stickers:
- Flexible, with an intact backing sheet that can feature additional branding or messages.
- Easier to peel due to the extra backing. Lends to easier application of large stickers.
- Suitable for intricate designs with delicate edges.
Common Uses: Promotional giveaways, sticker sheets, and retail products.

2. What Are Die-Cut Stickers?

Die-cut stickers are cut all the way through both the vinyl and the backing paper in the exact shape of the design. The result is a sticker that mirrors the precise contour of the design itself.
Key Features of Die-Cut Stickers:
- The cut follows the exact shape of the artwork.
- Provides a professional, clean look.
- More durable for handling since there is no excess backing around the edges.
Common Uses: Branding merchandise, product labels, laptops, and water bottles.
3. Key Differences Between Kiss-Cut and Die-Cut Stickers

Feature | Kiss-Cut Stickers | Die-Cut Stickers |
---|---|---|
Cut Style | Only the vinyl is cut; backing remains intact | Cut through both vinyl and backing |
Appearance | Includes a border around the design | Matches the exact shape of the design |
Ease of Use | Easier to peel | Requires careful peeling |
Durability | Backing adds support, which makes larger stickers much easier to apply and align. | More prone to bending during application |
Customization | More space for additional graphics or messages | Focused on the artwork’s precise outline |
4. When to Choose Kiss-Cut vs. Die-Cut Stickers
-
Choose Kiss-Cut Stickers if you want to offer customers something easy
to peel, include extra information on the surrounding material, or create sticker sheets. -
Choose Die-Cut Stickers if you want a more refined, professional look that highlights the design itself with no extra border.
5. Final Thoughts
Whether you choose kiss-cut or die-cut stickers, the right option depends on your specific goals. Both offer excellent branding opportunities, vibrant colors, and durable materials. Understanding their differences ensures that your custom stickers look and function exactly as you envisioned.
Need fast, high-quality custom stickers? At Sticker Cheetah, we offer same-day printing, free proofs, and waterproof, durable options to meet all your sticker needs.
Order Kiss-Cut sticker HERE, Die-cut Stickers HERE
By knowing the ins and outs of kiss-cut vs. die-cut stickers, you’ll be well-prepared to make a choice that elevates your designs and brand presence.